NY Compliance ToolUpdated January 2024

Advertising Pre-Approval Tool

Review your marketing materials before publishing. Catches health claims, youth appeal issues, and missing disclosures.

Who This Tool Is For

Cannabis marketing teams
Social media managers
Advertising agencies serving cannabis clients
Compliance officers reviewing campaigns

What This Tool Checks

1
Health or medical benefit claims
2
Content appealing to persons under 21
3
Required 21+ age statements
4
License number inclusion
5
Prohibited celebrity or influencer use
6
Claims about product strength
7
Required health warnings
8
Platform-specific compliance

How It Works

Our Advertising Pre-Approval Tool reviews your marketing materials against OCM advertising regulations before you publish. Upload ads, social posts, or marketing copy to get compliance feedback. The tool scans for prohibited health claims, content that could appeal to minors, missing required disclosures, and other common advertising violations. You'll receive specific guidance on how to modify your materials to achieve compliance. Cannabis advertising has strict requirements that differ from other industries. Our tool helps you navigate these rules while still creating effective marketing.

Common Issues This Tool Catches

  • Implied health benefits in product description
  • Bright colors and cartoons appealing to youth
  • Missing 21+ age restriction statement
  • Influencer content without proper disclosures
  • Claims comparing product strength
  • Missing license number on advertisement

Based On These Regulations

9 NYCRR § 128.49 NYCRR § 128.5OCM Marketing and Advertising Guidance

This tool is updated regularly to reflect the latest OCM guidance and regulatory changes.

Ready to Check Your Compliance?

Get instant feedback on your advertising compliance with Advertising Pre-Approval Tool.

Review Your Ads

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